Business – Advertising
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Question 1 of 75
1. Question
Fill in the blank with the best response.
Q. A successful marketing specialist knows how to ______________ with customers.
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Question 2 of 75
2. Question
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Q. He did a great job with that account, but I’m wondering if he would be able to do this on a more ________________ basis.
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Question 3 of 75
3. Question
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Q. We’re looking to _____________ ( = increase) our marketing efforts in this area.
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Question 4 of 75
4. Question
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Q. An advertisement that is written in the form of editorial content is known as an “_____________”.
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Question 5 of 75
5. Question
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Q. The first step is to ______________ ( = examine) what makes the product unique.
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Question 6 of 75
6. Question
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Q. There is very little that ______________ this product ( = makes this product different) from other similar products on the market.
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Question 7 of 75
7. Question
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Q. Many marketers tend to ______________ ( = exaggerate) the importance of digital media.
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Question 8 of 75
8. Question
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Q. An “______________ sensation” is someone (or something) that becomes very famous, very quickly.
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Question 9 of 75
9. Question
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Q. The main question you have to ask yourself is whether or not your content is ______________. ( = interesting)
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Question 10 of 75
10. Question
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Q. Don’t ______________ ( = undervalue) the importance of TV in the modern marketplace.
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Question 11 of 75
11. Question
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Q. To change the situation/circumstances = To change the ______________
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Question 12 of 75
12. Question
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Q. People just seem to have less _____________ income ( = money to spend on non-essential items) these days.
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Question 13 of 75
13. Question
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Q. The campaign is getting a social _____________. = The campaign is getting more exposure on social media.
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Question 14 of 75
14. Question
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Q. Currently, when marketers/advertisers speak about the “millennial” audience, they are referring to people born ______________.
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Question 15 of 75
15. Question
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Q. For many millennials, items such as a laptop, a mobile phone, a tablet, etc. are all household ______________.
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Question 16 of 75
16. Question
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Q. An ______________ is someone who is so respected, that he/she has the power to influence people’s decisions.
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Question 17 of 75
17. Question
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Q. To “remove the ______________” from something means to make it less complicated.
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Question 18 of 75
18. Question
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Q. To “______________” means to increase something, such as performance, revenue, etc.
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Question 19 of 75
19. Question
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Q. Most people would agree that this generation ______________ ( = enjoy, are comfortable with) interactivity.
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Question 20 of 75
20. Question
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Q. The fact that this product has been popular for more than five years proves that it’s more than a passing ______________.
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Question 21 of 75
21. Question
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Q. As innovators, we need to create new trends, not just ________________ on trends that already exist.
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Question 22 of 75
22. Question
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Q. This product will be _____________ ( = featured) in our new advertorial.
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Question 23 of 75
23. Question
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Q. Be prepared for _____________. = Be prepared for a negative/unfavourable response
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Question 24 of 75
24. Question
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Q. All of the co-branded products will be ______________ with ( = will include) our proprietary technology.
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Question 25 of 75
25. Question
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Q. This new partnership will bring ______________ ( = enormous) exposure for the campaign.
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Question 26 of 75
26. Question
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Q. We just ______________ ( = got) five new contracts in China.
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Question 27 of 75
27. Question
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Q. We have to create a ______________ for a new deodorant.
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Question 28 of 75
28. Question
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Q. Someone once said that “all’s ______________ in love and advertising.”
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Question 29 of 75
29. Question
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Q. It’s hard to develop a campaign for a product that many people perceive ______________.
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Question 30 of 75
30. Question
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Q. The stakes are high. = A lot is at ______________. ( = a lot can be gained or lost)
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Question 31 of 75
31. Question
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Q. This campaign is ______________ ( = focused/based) on the concept of family.
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Question 32 of 75
32. Question
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Q. Our biggest creative ______________ is to associate the product characteristics with the spirit of Christmas.
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Question 33 of 75
33. Question
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Q. Advertising has to be consistent with the brand “______________”. ( = the way the company/advertiser wants the brand to be seen/perceived)
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Question 34 of 75
34. Question
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Q. The agency got it ______________. That’s not the direction we wanted to go with this.
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Question 35 of 75
35. Question
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Q. Very often in advertising, there’s more to a message than meets ______________. ( = there is also a hidden message)
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Question 36 of 75
36. Question
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Q. We ______________ ( = placed) an ad in the local paper.
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Question 37 of 75
37. Question
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Q. This idea has a lot of ______________. ( = it looks like it could work)
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Question 38 of 75
38. Question
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Q. Don’t _____________ your time trying to convince him. He has already decided to hire another agency.
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Question 39 of 75
39. Question
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Q. For this product, we need to anticipate questions buyers might have and _____________ them in the advertisement.
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Question 40 of 75
40. Question
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Q. I don’t think their ads are visually _____________. ( = I don’t think they look good)
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Question 41 of 75
41. Question
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Q. We got a lot of new customers because of a spot we _____________ on a local (TV) station.
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Question 42 of 75
42. Question
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Q. Creating name awareness does not happen _____________. ( = it takes time)
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Question 43 of 75
43. Question
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Q. _____________ planning is essential in creating an effective ad campaign.
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Question 44 of 75
44. Question
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Q._____________ simple. The client doesn’t want an ad that’s too fancy/complicated.
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Question 45 of 75
45. Question
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Q. We specialize in _____________ and label design.
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Question 46 of 75
46. Question
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Q. This type of advertisement has ______________ ( = has been successful) in the past.
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Question 47 of 75
47. Question
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Q. Last year our agency won three big accounts with $25,000 in total ______________. ( = we had $25,000 worth of business)
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Question 48 of 75
48. Question
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Q. A ______________ account = A huge/enormous account
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Question 49 of 75
49. Question
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Q. A ______________ is an attempt to convince someone to buy something or hire someone.
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Question 50 of 75
50. Question
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Q. If an ad is described as “celebrity-______________”, it means that it’s full of celebrities. ( = famous people)
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Question 51 of 75
51. Question
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Q. The last advertising campaign helped us regain the ______________ ( = to be ahead) in worldwide market share.
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Question 52 of 75
52. Question
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Q. Some people refer to the advertising business as the “______________.”
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Question 53 of 75
53. Question
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Q. When an advertising agency refers to its ______________, it’s referring to the work/projects that it does.
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Question 54 of 75
54. Question
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Q. An effective advertising agency should seem personable and ______________.
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Question 55 of 75
55. Question
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Q. One of our designers specializes in ______________-graphics. ( = moving graphics)
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Question 56 of 75
56. Question
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Q. Our recent account ______________ have allowed us to hire 100 more people.
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Question 57 of 75
57. Question
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Q. I enjoy working for them because they encourage original, ______________ ( = not typical) work.
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Question 58 of 75
58. Question
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Q. A ______________ challenge = A big challenge
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Question 59 of 75
59. Question
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Q. A mistake (or a unsuccessful attempt to do something) is commonly referred to as a ______________.
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Question 60 of 75
60. Question
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Q. Last year our agency won three ______________ competitions. ( = competitions in which other agencies from the whole country participate)
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Question 61 of 75
61. Question
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Q. This is where the line between advertising and marketing begins to ______________. ( = where it begins to become difficult to tell what is advertising and what is marketing)
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Question 62 of 75
62. Question
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Q. We don’t do anything on ______________. We require payment for everything we work on.
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Question 63 of 75
63. Question
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Q. This part of the portfolio displays the brand ______________ work that we’ve done. ( = shows examples of how we changed the look of a brand)
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Question 64 of 75
64. Question
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Q. A well-planned advertising campaign can be an effective way to ______________ a brand.
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Question 65 of 75
65. Question
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Q. We’re talking about a $100 million-______________ account. ( = an account that’s probably worth more than $100 million)
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Question 66 of 75
66. Question
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Q. During the recession, marketers have learned that interactive marketing is ______________. ( = the correct approach)
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Question 67 of 75
67. Question
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Q. Marketing that involves a “conversation” between the prospective client and the company is called ______________ marketing.
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Question 68 of 75
68. Question
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Q. He has already predicted ______________ likely conditions. ( = what the conditions will be like in the future)
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Question 69 of 75
69. Question
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Q. Advertising ______________ = Media for advertising (TV, radio, mobile, online videos, etc.)
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Question 70 of 75
70. Question
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Q. I doubt the ______________ of this approach.
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Question 71 of 75
71. Question
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Q. Internet forums, weblogs, social blogs, and podcasts are all examples of ______________ media.
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Question 72 of 75
72. Question
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Q. We have to ______________ the advertisement to this particular need. = We have to adjust the advertisement to meet/address this particular need.
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Question 73 of 75
73. Question
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Q. If an advertising campaign _______________, that means it achieved the opposite effect of what it wanted to achieve.
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Question 74 of 75
74. Question
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Q. He’s brought a lot of ______________. = He has obtained a lot of contracts for the company.
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Question 75 of 75
75. Question
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Q. A _______________ campaign = A (very) decisive campaign
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