Business – Marketing

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Q. Cell phone market ______________ is at 100% in many European countries.

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Q. I’m doing an ______________ of consumer trends in cellular markets such as Japan.

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Q. Every marketer should have an idea of how to build strong ______________.

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Q. We plan to ______________ this product in the Spring of 2019.

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Q. The process of gathering, recording and analysis of data about customers, competitors and the market is called market ______________.

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Q. Recent market ______________ show that there is a considerable increase in the use of our technology in the banking sector.

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Q. Last year we brought together a team to ______________ for a completely new type of car.

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Q. I don’t think we’ll have a problem ______________ this product. It will almost sell itself.

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Q. Jane, could you bring me that ______________ on the Brazilian biotechnology sector?

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Q. The ______________ ( = statistics/figures) in this report cover three year trends in the manufacturing sector.

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Q. More and more companies are ______________ ( = accepting/doing) email marketing, although it’s still considered a less sophisticated way to market a product or service.

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Q. We have to work on our brand name ______________. 55% of consumers have never even heard of us!

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Q. Our marketing software will help you track ______________ results correctly.

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Q. We want our image in the ______________ to be strong, positive, and compelling.

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Q. Brand-______________ occurs more often when there are big differences between brands.

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Q. It is important to create ads that will ______________. ( = be different)

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Q. We hope to increase our ______________ ( = our percentage of sales on the market) to 20 percent within 3-4 years.

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Q. Buying ______________ ( = the rate at which customers buy something) is lower for office furniture than for office supplies

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Q. A ______________ found that price was the most important consideration when buying a cell phone.

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Q. In the next six months, we have to ______________ to increase our brand’s equity ( = worth).

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Q. Due to a series of failed initiatives, we seem to have lost our competitive ______________.

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Q. A successful marketer is able to determine what intangible product attributes lead to consumer ______________ to pay a premium price.

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Q. The ______________ ( = percentage/rate) of brand-loyal consumers is about 35%

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Q. Price-______________ consumers are the ones for whom price is the determining factor as to whether or not to buy something.

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Q. The measurement and management of brand value has become a major ______________ for marketers in the past couple of years.

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Q. If two products are ______________, this means they are perceived to be the same.

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Q. Generally speaking, new products that ______________ ( = offer) unique benefits to the customer have a higher commercial success rate.

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Q. Tangible brand attributes = ______________ brand attributes

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Q. ______________ visual cues = Visual cues that are always of a similar nature.

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Q. A set of products that a consumer considers for purchase is referred to as their “consideration ______________.”

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Q. A ______________ market, is a market which an organization/company sets its views on.

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Q.  When describing a product’s benefits, one often uses the words “tangible” ( = real), and “______________” ( = inherent).

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Q. Brands that have high perceived value are often included in a ______________’s consideration set. ( = buyer’s consideration set)

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Q. To “trade off” A for B, means to gain A ______________. For example, people often trade off price against product features.

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Q. Bill’s company was able to charge a ______________ ( = high price) in the market place because of their positive brand equity. ( = the value built up in a brand)

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Q. A product with no brand name is referred to as being ______________.

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Q. Our marketing manager believes that a ______________ would highlight the new redesign.

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Q. If a product is discontinued it is ______________.

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Q. The four P’s of marketing (also known as the “marketing mix”) refers to product, price, promotion and ______________ (= where the product can be bought)

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Q. A business “model” is, in a way, a business ______________.

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Q. Some marketers believe that pricing is the most important ______________ in the marketing mix.

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Q. A 1% increase in price could increase ______________ by up to 5%.

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Q. Prices are often altered as a ______________ to competitive moves.

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Q. In marketing, a product’s ______________ refers to how potential buyers see the product.

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Q. Re-positioning involves changing the ______________ of a product.

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Q. What impact will introducing this new product have on ______________ products?

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Q. To tailor offerings = To ______________ offerings.

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Q. Optimal price = ______________ price.

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Q. What’s the opposite of “long-term strategies”?

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Q. Many companies use historical data to ______________ ( = set) pricing strategies.

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Q. In marketing, market segmentation refers to the ______________ of a market into different parts/segments.

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Q. We use a three-level segmentation ______________.

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Q. One problem with forecasting is that consumers often _____________ ( = exaggerate) their intent to purchase new goods and services.

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Q. This approach has some significant _____________. ( = negative aspects)

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Q. To _____________ an interest = To show an interest

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Q. To _____________ an interest = To show an interest

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Q. This approach can be used with _____________ on any product.

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Q. We’re always thinking of new strategies to expand our marketing _____________.

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Q.  Viral marketing uses “word-of-______________” ( = information passed from one person to another) to increase brand awareness.

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Q. Tell me a little about the types of _____________ you used in your last position.

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Q. When your marketing and sales teams are ______________ ( = on the same page) your business will grow exponentially.

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Q. We have to develop a better online ______________. We’re not getting as many hits as we used to.

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Q. Which audience ______________ are you aiming for? Teenagers?

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Q. ______________ placement refers to having a brand (Coke, Nike, etc.) appear during a movie, show, etc. Companies usually pay a lot of money to have their products appear this way.

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Q. The ______________ of products into the plot of a movie is critical to many companies marketing strategy.

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Q. “Brand entertainment” is a fairly new concept that involves marketing a brand within the ______________ of “original” programming. In other words, the advertisements become part of a program.

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Q. In some ways, “brand entertainment” is more ________________ ( = less obvious) than traditional advertising, which is why some people see it as being more subversive.

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Q. If something is _____________, it is present everywhere

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Q.  _____________ will be spending billions of dollars on Olympics-related advertising.

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Q. The goal here is to start new relationships, and to ______________ ( = strengthen) existing ones.

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Q. We need to do a better job at ______________ what the brand is about.

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Q. To ______________ sales = To increase sales

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Q. We’re trying to ______________ ( = attract) new clients from Asia.

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Q. The written part of an advertisement is what’s known as “marketing ______________”.

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Q. We had to cut our marketing budget in ______________ to recessionary concerns. ( = because of recessionary concerns)

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Q. How’s the new campaign going? Well, the ______________ is pretty encouraging. Sales have increased by 5% in the first month.

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Q. His top-notch marketing skills helped ______________ the way to ( = lead to/ ensure) this brand’s success.

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Q. We have to be a little more aggressive in our marketing ______________. ( = We have to spend more money on marketing)

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Q. I’d think ______________ ( = think about it carefully) before entering that market.

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Q. A ______________ refers to the elimination of competing businesses or products in a particular field.

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Q. We have to engage in marketing activities that are closer to the ______________. ( = where people buy the product/s)

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Q. We should target the group with the highest ______________.

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Q. The current economic conditions are creating an even ______________ demand for our products.

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Q. We often have to ______________ ( = explain) why we charge so much to create and run a marketing campaign.

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Q. Your devoted customers = You loyal ______________

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Q. In this case, it would be wiser to concentrate on existing customers, instead of trying to ______________ ( = find/get) new ones.

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Q. This new software will allow you to ______________ ( = get, find out) information about customers.

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Q. In marketing terms, a “______________” customer is an “average” customer.

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Q. We have to take steps to ______________ ( = utilize/exploit ) the potential of this powerful new medium.

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Q. We ______________ everything in preparation for the presentation.

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Q. We planned to increase our marketing budget by 10% this year, but we had to ______________ to 5%.

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Q, When marketing specialists speak about a ______________, they are referring to a decline in an economic cycle.

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Q. Horizontal marketing refers to when two companies market their products ______________ ( = together)

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Q. We’ve been trying to create a new metric ( = method/system) of ad ______________.

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Q. To put something “______________” = To focus on the importance of something, to devote most of one’s attention to something.

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Q. Unfortunately, this analysis doesn’t really show the ______________. ( = all the facts, what’s really going on)

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Q. If something is an industry-______________ standard, it means that it is used/adhered to by most people in the industry.

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Q. The ______________ new iPhone was launched last year.

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Q. You should see this as something ______________. ( = absolutely necessary)

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Q. All successful companies include marketing as part of their daily ______________.